Data Visualization

Experience

– Manager of Strategic Enrollment Research

Improving Data Accuracy and Transparency

Berklee

Industry: Higher Education

Situation

Metrics became hard to measure as departments developed their own reporting systems creating confusion and barriers to cohesive planning.

Solution

  1. Created a standardized report across departments
  2. Introduced Tableau and Google Analytics
  3. Analyze Facebook Ads data to create a consumer profile to target advertising
  4. Trained departments to utilize Tableau reporting system

Results

  1. Increased speed, efficiency, and accuracy of day-to-day operations
  2. Uniform and consistent reporting for transparent analysis and comparison
  3. Able to develop fact-based marketing strategies with easy departmental buy-in

Berklee Online

Data Visualization

Jet Blue

Digital Advertising

JAMRS

Website Analytics

Türkiye İş Bankası

Website Analytics