Data Visualization
Experience
– Manager of Strategic Enrollment Research
Improving Data Accuracy and Transparency
Berklee
Industry: Higher Education
Situation
Metrics became hard to measure as departments developed their own reporting systems creating confusion and barriers to cohesive planning.
Solution
- Created a standardized report across departments
- Introduced Tableau and Google Analytics
- Analyze Facebook Ads data to create a consumer profile to target advertising
- Trained departments to utilize Tableau reporting system
Results
- Increased speed, efficiency, and accuracy of day-to-day operations
- Uniform and consistent reporting for transparent analysis and comparison
- Able to develop fact-based marketing strategies with easy departmental buy-in
Berklee Online
Data Visualization
Jet Blue
Digital Advertising
JAMRS
Website Analytics
Türkiye İş Bankası
Website Analytics