– Senior Digital Analyst
What Happens When You Face Disruptive Competition?
Türkiye İş Bankası
Industry: Commercial Banking
Türkiye İş Bankası, the largest commercial bank in Turkey, needed to become more customer-centric to stay competitive while maximizing their limited investment.
- Analyze the current customer journey
- Forecasting the optimal salesperson to customer ratio
- Reengineered the interaction process to ensure customer satisfaction
- Increased ROI
- Reduced unnecessary spending
- Allowed Türkiye İş Bankası to operate more efficiently and provide customers with more competitive advantages