The treasury department needed to drive traffic to its new website FindMassMoney.com as cost-effectively as possible.
The client also needed to determine which spend was most effective and driving the most impact.
Treasury Department of Massachusetts
– Unclaimed Property Division
- Created a standardized report across media vendors
- Developed a visual dashboard to easily compare data
- Monitored Google Analytics and engagement
- Researched keywords and created custom Google Adwords campaign
- Identified top 3 media vendors and optimized spend
- Visual and fast reporting allowed continuous campaign improvement
- Stable and predictable results