Digital Advertising
Data Visualization


The treasury department needed to drive traffic to its new website as cost-effectively as possible.

The client also needed to determine which spend was most effective and driving the most impact.

Treasury Department of Massachusets

Treasury Department of Massachusetts

– Unclaimed Property Division


  1. Created a standardized report across media vendors
  2. Developed a visual dashboard to easily compare data
  3. Monitored Google Analytics and engagement
  4. Researched keywords and created custom Google Adwords campaign


  1. Identified top 3 media vendors and optimized spend
  2. Visual and fast reporting allowed continuous campaign improvement
  3. Stable and predictable results


Digital Advertising & Website Analytics

Treasury Department

of Massachusetts

Digital Advertising & Data Visualization

Ryder Homes

Website Analytics