Web Analytics
Situation
Ryder Homes is a major house developer operating in Nevada and California. Before ramping up their advertising efforts, they first needed to understand user behavior on their website.
Ryder Homes
Business: Home Builders
Solution
- Build a measurement plan that outlined all data tracking and served as a plan for future tag deployment
- Set up Google Tag Manager (GTM) to centralize tag deployment and audits
- Execute implementation of all web analytics customizations via GTM, enabling the final Google Analytics reports to feature the metrics and dimensions Ryder Homes wanted
Results
With a fully customized Google Analytics set up, Ryder Homes was able to:
- Better understand user behavior and what engaged them the most to better target all future ad campaigns
- Create segments in Google Analytics using events or goals to do A/B tests
- Analyzed and Increased email registrations allowing Ryder Homes to adapt content to their audience and retarget with relevant information
Blello
Digital Advertising & Website Analytics
Treasury Department
of Massachusetts
Digital Advertising & Data Visualization
Ryder Homes
Website Analytics