Digital Advertising
Experience
– Senior Digital Analyst
Making the Election a Win/Win for JetBlue
jetBlue
Industry: Travel
Situation
JetBlue wanted to increase awareness of its international destinations. We created a campaign to engage consumers but we needed to track its efficacy.
Solution
- Determine Key Performance Indicators for the campaign
- Implement tracking on the campaign microsite
- Analyze and report daily to increase reach and engagement
Results
- Increased awareness of the new service destinations
- Increased brand awareness for JetBlue
- Industry recognition – campaign won a Silver Effie Award
Berklee Online
Data Visualization
Jet Blue
Digital Advertising
JAMRS
Website Analytics
Türkiye İş Bankası
Website Analytics
