Digital Advertising
Web Analytics


Blello, a new start-up, didn’t have a reliable way to assess the effectiveness of its campaigns making it difficult to expand the business.


Business: Bed-in-a-box


  1. Google Analytics audit to ensure proper site tags and analytics tools were in place
  2. Analyze data such as cost per click (CPC), click-through rates (CTR), and e-commerce conversions to test new campaigns and strategies against existing ones
  3. Analyze Facebook Ads data to create a consumer profile to target advertising
  4. Create an easy to read Tableau dashboard to review data


  1. Optimized digital spend
  2. Increased brand awareness
  3. Consumer demographics

With access to accurate in-campaign data, Blello was able to assess the effectiveness of their digital spend and optimize throughout the campaign.

As a new company, Blello learned more about their target buyer and the messaging that resonates and translates into sales.


Digital Advertising & Website Analytics

Treasury Department

of Massachusetts

Digital Advertising & Data Visualization

Ryder Homes

Website Analytics