Blello, a new start-up, didn’t have a reliable way to assess the effectiveness of its campaigns making it difficult to expand the business.
- Google Analytics audit to ensure proper site tags and analytics tools were in place
- Analyze data such as cost per click (CPC), click-through rates (CTR), and e-commerce conversions to test new campaigns and strategies against existing ones
- Analyze Facebook Ads data to create a consumer profile to target advertising
- Create an easy to read Tableau dashboard to review data
- Optimized digital spend
- Increased brand awareness
- Consumer demographics
With access to accurate in-campaign data, Blello was able to assess the effectiveness of their digital spend and optimize throughout the campaign.
As a new company, Blello learned more about their target buyer and the messaging that resonates and translates into sales.