Web Analytics

Experience

– Senior Digital Analyst

Brand New Home Page Needs Data Tracking Fast

JAMRS

Business: D.O.D.

Situation

JAMRS was launching a new, more user-friendly website which required metrics to track, digital analytics, and the launch of the new website.

Solution

  • Determine Key Performance Indicators for the campaign
  • Implement tracking on the campaign microsite
  • Analyze and report daily to increase reach and engagement

Results

  1. Increased awareness for JAMRS military career options
  2. Increased engagement by helping visitors find answers to make informed decisions
  3. Increased applications to job openings

Berklee Online

Data Visualization

Jet Blue

Digital Advertising

JAMRS

Website Analytics

Türkiye İş Bankası

Website Analytics