Alper Memioglu

(meet our founder)

“Over the years I have met and shared experiences with incredibly talented people. I’ve built an amazing network and worked on multidisciplinary projects. Here are some of the highlights.”

CLIENTS
EXPERIENCE

Alper Memioglu

(meet our founder)

“Over the years I have met and shared experiences with incredibly talented people. I’ve built an amazing network and worked on multidisciplinary projects. Here are some of the highlights.”

CLIENTS
EXPERIENCE

BLELLO

The Challenge

This startup needed to quickly gain insights. They are a bed-in-a-box company, and this is a very competitive e-commerce space. The company didn’t have a reliable way to assess the effectiveness of their campaigns and this made it difficult to expand their business.

The Solution

New Angle audited the site tags and other data on the beta website. Among other things, we uncovered and fixed a serious analytical issue that was inflating data on the site.

New Angle analyzed key data such as cost per click, click through rates and conversions. We set up Tableau dashboards, which significantly reduced the time it took to get important metrics.

We tested new campaigns and strategies against existing ones, and represented the data visually, which made it easier to interpret. All of these changes enabled the company to make informed decisions more quickly.

Using data from Facebook ads, we analyzed demographics of most buyers and started to get a sense of the customer profile.

The Result

Reporting is now better and quicker, and this has made it easier to make informed decisions about target markets and audiences. There is greater transparency when assessing the work of vendors, and this has helped the company to get more out of every dollar invested in advertising. The improved efficiency in ad campaigns has also lead to more brand awareness and recognition.

Alper Memioglu

(meet our founder)

“Over the years I have met and shared experiences with incredibly talented people. I’ve built an amazing network and worked on multidisciplinary projects. Here are some of the highlights.”

CLIENTS
EXPERIENCE

Unclaimed Property Division

Treasury Department of Massachusetts

The Challenge

Unclaimed Property Division, which is a part of the Treasury Department of Massachusetts, offers individuals the opportunity to find and retrieve unclaimed property online. They needed to get the word out about their new website that provides this service, FindMassMoney.com.

The Division wanted to be more cost-efficient with their budget. Unfortunately, it was difficult to measure the impact of their outreach campaigns and make assessments. The only available data was provided by vendors, such as local newspapers. Each of these companies used different metrics, creating an apples-to-oranges comparison that was hard to interpret.

In addition, the Unclaimed Property had to “compete” with opportunistic websites that would charge citizens a fee to search for unclaimed property. The department needed to make the public aware that this information was available for free on FindMassMoney.com.

The Solution

New Angle analyzed the different vendors’ reports to find the commonalities. We came up with a standard format and helped coordinate between Unclaimed Property and various vendors to make this global data accurate and complete.

Finally, the data from all sources were represented visually on one dashboard. Different campaigns in different venues could now be compared in a logical, apples-to-apples fashion. Furthermore, Google Analytics was customized and user engagement was closely monitored.

In addition, New Angle Analytics used the resulting data and keyword analysis to set up an AdWords campaign that fit the budget. The new data from this campaign increased our understanding of consumer behavior and enabled us to make the campaign more cost-effective.

To ensure continued success even after our engagement ended, we trained a staff member at Unclaimed Property to use the dashboard, manage AdWords campaigns, and continue to analyze new data via Google Analytics.

The Result

Based on transparent data, Unclaimed Property was able to identify the top 3 vendors and the most cost-efficient ways to reach the public.

Reporting is faster. Now Unclaimed Property Division can quickly identify the most effective actions and budget their campaigns more efficiently.

The department is able to allocate funding with more stable, predictable results.

BERKLEE ONLINE
– Manager of Strategic Enrollment Research

Improving Data Accuracy and Transparency

The Challenge

Berklee Online, the online school of the world-renowned Berklee College of Music, had a unique challenge. While the online school was growing rapidly, departments started producing their own quick reports in order to keep up with demand. This led to key success metrics being reported differently as each department had a different process for reporting data. This created confusion and roadblocks in both day-to-day operations and in long-term planning.

The Solution

Data visualization. I acted as a liaison with every department, and found out what reports they were using. After careful analysis of each, I identified errors in certain key reports and facilitated the discussion with each team to fix issues. This immediately improved data accuracy. I also introduced Tableau, and integrated it with Google Analytics. I put every report I did into Tableau and trained people in the office to use it.

The Result

I increased the speed, efficiency, and accuracy of day-to-day operations. Data reporting became uniform and consistent. Using Tableau and advanced analytics, there is more transparency, because everyone sees the same numbers for the same metrics. Admissions, Marketing, Finance, or any other department could easily see the trends. They could implement a data-driven marketing approach and have everyone on board.

MULLEN
– Senior Digital Analyst

Making the Election a Win/Win for JetBlue

The Challenge

When I was working at Mullen, one of my clients was JetBlue. At the approach of the 2012 elections, JetBlue wanted to increase awareness of their international destinations. Our creative team at Mullen came up with a fun idea that was inspired by comments on social media where some people would say “if my candidate loses, I’m moving to…”. We built a campaign microsite, as well as a sound advertising strategy to get the word out. The campaign was called “Election Protection” and used multiple channels for promotion. While the campaign was going on, our client needed effective data analytics to track traffic and engagement on the campaign site.

The Solution

Before the campaign, I worked closely with web developers to ensure accurate tracking of all key performance indicators on the site. Afterwards, while the campaign was running, I reported daily on several metrics, including metrics directly involved with the effectiveness of the client’s advertising budget. I also worked closely with the creative and PR teams at Mullen, and helped them with interesting data facts that they could use in their work to expand the client’s reach even further.

The Result

The campaign generated a big buzz for JetBlue, evidenced by the quantitative analysis I spearheaded. And through fun engagement on the microsite, the client increased awareness of their new service destinations. The success was also recognized in the industry and this campaign won Mullen and JetBlue a Silver Effie Award.

MULLEN
– Senior Digital Analyst

Brand New Home Page Needs Data Tracking Fast

The Challenge

Another client of mine while at Mullen was JAMRS, an official part of the Department of Defense focusing on market research and joint marketing communications. Mullen was managing their flagship website, todaysmilitary.com, and the site was about get a major overhaul to make it more user-friendly and introduce responsive web design. We needed to get the necessary approvals from the client, determine the necessary metrics to track, set up digital analytics, and launch the new site. This all had to be done, from conception to completion, in a very short amount of time.

The Solution

I generated a comprehensive measurement plan that identified everything we needed to track on the site to be able to report on key performance indicators. Then, working closely with web developers, I managed the tag deployment on the site and performed quality assurance to make sure they were all working correctly. I tested the site, helped correct the errors, and we launched on time.

The Result

This site was designed to help people understand the different career options in the military and help them find answers to their questions before they made a decision. By improving the site and through all tags implemented, we knew we reached out to a wider audience, increased traffic, generated higher engagement, and made more people aware of an important message.

PEPPERS & ROGERS GROUP
– Senior Analyst

What Happens When You Face Disruptive Competition?

The Challenge

Türkiye İş Bankası, the largest commercial bank in Turkey, had a virtual monopoly for decades. As the Turkish economy opened up and other banks moved in, the bank had to become more competitive. In particular, they needed to become more customer-centric while maximizing the use of limited resources. They hired Peppers & Rogers Group, where I worked at the time, to undertake multiple critical projects to achieve their goals.

The Solution

I was part of a team that launched a $500 million project aimed at transforming İş Bankası into a more customer oriented bank. We started by analyzing a customer’s journey in a branch, and I specifically worked on process reengineering to ensure every interaction was designed with the customer at the forefront. I also spearheaded an Excel modeling project that was aimed at forecasting the optimum number of salespeople needed at each branch, based on the number of customers the branches had from each segment.

The Result

We helped İş Bankası transition to become a leaner, more competitive institution that was ready to take on the challenges of the 21st century.

BLELLO

The Challenge
This startup needed to quickly gain insights. They are a bed-in-a-box company, and this is a very competitive e-commerce space. The company didn’t have a reliable way to assess the effectiveness of their campaigns and this made it difficult to expand their business.
The Solution
New Angle audited the site tags and other data on the beta website. Among other things, we uncovered and fixed a serious analytical issue that was inflating data on the site. New Angle analyzed key data such as cost per click, click through rates and conversions. We set up Tableau dashboards, which significantly reduced the time it took to get important metrics. We tested new campaigns and strategies against existing ones, and represented the data visually, which made it easier to interpret. All of these changes enabled the company to make informed decisions more quickly. Using data from Facebook ads, we analyzed demographics of most buyers and started to get a sense of the customer profile.
The Result
Reporting is now better and quicker, and this has made it easier to make informed decisions about target markets and audiences. There is greater transparency when assessing the work of vendors, and this has helped the company to get more out of every dollar invested in advertising. The improved efficiency in ad campaigns has also lead to more brand awareness and recognition.

Unclaimed Property Division

Treasury Department of Massachusetts

The Challenge
Unclaimed Property Division, which is a part of the Treasury Department of Massachusetts, offers individuals the opportunity to find and retrieve unclaimed property online. They needed to get the word out about their new website that provides this service, FindMassMoney.com. The Division wanted to be more cost-efficient with their budget. Unfortunately, it was difficult to measure the impact of their outreach campaigns and make assessments. The only available data was provided by vendors, such as local newspapers. Each of these companies used different metrics, creating an apples-to-oranges comparison that was hard to interpret. In addition, the Unclaimed Property had to “compete” with opportunistic websites that would charge citizens a fee to search for unclaimed property. The department needed to make the public aware that this information was available for free on FindMassMoney.com.
The Solution
New Angle analyzed the different vendors’ reports to find the commonalities. We came up with a standard format and helped coordinate between Unclaimed Property and various vendors to make this global data accurate and complete. Finally, the data from all sources were represented visually on one dashboard. Different campaigns in different venues could now be compared in a logical, apples-to-apples fashion. Furthermore, Google Analytics was customized and user engagement was closely monitored. In addition, New Angle Analytics used the resulting data and keyword analysis to set up an AdWords campaign that fit the budget. The new data from this campaign increased our understanding of consumer behavior and enabled us to make the campaign more cost-effective. To ensure continued success even after our engagement ended, we trained a staff member at Unclaimed Property to use the dashboard, manage AdWords campaigns, and continue to analyze new data via Google Analytics.
The Result
Based on transparent data, Unclaimed Property was able to identify the top 3 vendors and the most cost-efficient ways to reach the public. Reporting is faster. Now Unclaimed Property Division can quickly identify the most effective actions and budget their campaigns more efficiently. The department is able to allocate funding with more stable, predictable results.

BERKLEE ONLINE
– Manager of Strategic Enrollment Research

Improving Data Accuracy and Transparency

The Challenge
Berklee Online, the online school of the world-renowned Berklee College of Music, had a unique challenge. While the online school was growing rapidly, departments started producing their own quick reports in order to keep up with demand. This led to key success metrics being reported differently as each department had a different process for reporting data. This created confusion and roadblocks in both day-to-day operations and in long-term planning.
The Solution
Data visualization. I acted as a liaison with every department, and found out what reports they were using. After careful analysis of each, I identified errors in certain key reports and facilitated the discussion with each team to fix issues. This immediately improved data accuracy. I also introduced Tableau, and integrated it with Google Analytics. I put every report I did into Tableau and trained people in the office to use it.
The Result
I increased the speed, efficiency, and accuracy of day-to-day operations. Data reporting became uniform and consistent. Using Tableau and advanced analytics, there is more transparency, because everyone sees the same numbers for the same metrics. Admissions, Marketing, Finance, or any other department could easily see the trends. They could implement a data-driven marketing approach and have everyone on board.

MULLEN
– Senior Digital Analyst

Making the Election a Win/Win for JetBlue

The Challenge
When I was working at Mullen, one of my clients was JetBlue. At the approach of the 2012 elections, JetBlue wanted to increase awareness of their international destinations. Our creative team at Mullen came up with a fun idea that was inspired by comments on social media where some people would say “if my candidate loses, I’m moving to…”. We built a campaign microsite, as well as a sound advertising strategy to get the word out. The campaign was called “Election Protection” and used multiple channels for promotion. While the campaign was going on, our client needed effective data analytics to track traffic and engagement on the campaign site.
The Solution

Before the campaign, I worked closely with web developers to ensure accurate tracking of all key performance indicators on the site. Afterwards, while the campaign was running, I reported daily on several metrics, including metrics directly involved with the effectiveness of the client’s advertising budget. I also worked closely with the creative and PR teams at Mullen, and helped them with interesting data facts that they could use in their work to expand the client’s reach even further.

The Result

The campaign generated a big buzz for JetBlue, evidenced by the quantitative analysis I spearheaded. And through fun engagement on the microsite, the client increased awareness of their new service destinations. The success was also recognized in the industry and this campaign won Mullen and JetBlue a Silver Effie Award.

MULLEN
– Senior Digital Analyst

Brand New Home Page Needs Data Tracking Fast

The Challenge

Another client of mine while at Mullen was JAMRS, an official part of the Department of Defense focusing on market research and joint marketing communications. Mullen was managing their flagship website, todaysmilitary.com, and the site was about get a major overhaul to make it more user-friendly and introduce responsive web design. We needed to get the necessary approvals from the client, determine the necessary metrics to track, set up digital analytics, and launch the new site. This all had to be done, from conception to completion, in a very short amount of time.

The Solution

I generated a comprehensive measurement plan that identified everything we needed to track on the site to be able to report on key performance indicators. Then, working closely with web developers, I managed the tag deployment on the site and performed quality assurance to make sure they were all working correctly. I tested the site, helped correct the errors, and we launched on time.

The Result

This site was designed to help people understand the different career options in the military and help them find answers to their questions before they made a decision. By improving the site and through all tags implemented, we knew we reached out to a wider audience, increased traffic, generated higher engagement, and made more people aware of an important message.

PEPPERS & ROGERS GROUP
– Senior Analyst

What Happens When You Face Disruptive Competition?

The Challenge

Türkiye İş Bankası, the largest commercial bank in Turkey, had a virtual monopoly for decades. As the Turkish economy opened up and other banks moved in, the bank had to become more competitive. In particular, they needed to become more customer-centric while maximizing the use of limited resources. They hired Peppers & Rogers Group, where I worked at the time, to undertake multiple critical projects to achieve their goals.

The Solution

I was part of a team that launched a $500 million project aimed at transforming İş Bankası into a more customer oriented bank. We started by analyzing a customer’s journey in a branch, and I specifically worked on process reengineering to ensure every interaction was designed with the customer at the forefront. I also spearheaded an Excel modeling project that was aimed at forecasting the optimum number of salespeople needed at each branch, based on the number of customers the branches had from each segment.

The Result

We helped İş Bankası transition to become a leaner, more competitive institution that was ready to take on the challenges of the 21st century.

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