Alper Memioglu
“Over the years I have met and shared experiences with incredibly talented people. I’ve built an amazing network and worked on multidisciplinary projects. Here are some of the highlights.”
Alper Memioglu
“Over the years I have met and shared experiences with incredibly talented people. I’ve built an amazing network and worked on multidisciplinary projects. Here are some of the highlights.”
BLELLO
The Challenge
The Solution
New Angle analyzed key data such as cost per click, click through rates and conversions. We set up Tableau dashboards, which significantly reduced the time it took to get important metrics.
We tested new campaigns and strategies against existing ones, and represented the data visually, which made it easier to interpret. All of these changes enabled the company to make informed decisions more quickly.
Using data from Facebook ads, we analyzed demographics of most buyers and started to get a sense of the customer profile.
The Result
Alper Memioglu
“Over the years I have met and shared experiences with incredibly talented people. I’ve built an amazing network and worked on multidisciplinary projects. Here are some of the highlights.”
Unclaimed Property Division
Treasury Department of Massachusetts
The Challenge
The Division wanted to be more cost-efficient with their budget. Unfortunately, it was difficult to measure the impact of their outreach campaigns and make assessments. The only available data was provided by vendors, such as local newspapers. Each of these companies used different metrics, creating an apples-to-oranges comparison that was hard to interpret.
In addition, the Unclaimed Property had to “compete” with opportunistic websites that would charge citizens a fee to search for unclaimed property. The department needed to make the public aware that this information was available for free on FindMassMoney.com.
The Solution
Finally, the data from all sources were represented visually on one dashboard. Different campaigns in different venues could now be compared in a logical, apples-to-apples fashion. Furthermore, Google Analytics was customized and user engagement was closely monitored.
In addition, New Angle Analytics used the resulting data and keyword analysis to set up an AdWords campaign that fit the budget. The new data from this campaign increased our understanding of consumer behavior and enabled us to make the campaign more cost-effective.
To ensure continued success even after our engagement ended, we trained a staff member at Unclaimed Property to use the dashboard, manage AdWords campaigns, and continue to analyze new data via Google Analytics.
The Result
Reporting is faster. Now Unclaimed Property Division can quickly identify the most effective actions and budget their campaigns more efficiently.
The department is able to allocate funding with more stable, predictable results.
BERKLEE ONLINE
– Manager of Strategic Enrollment Research
Improving Data Accuracy and Transparency
The Challenge
The Solution
The Result
MULLEN
– Senior Digital Analyst
Making the Election a Win/Win for JetBlue
The Challenge
The Solution
The Result
MULLEN
– Senior Digital Analyst
Brand New Home Page Needs Data Tracking Fast
The Challenge
The Solution
The Result
PEPPERS & ROGERS GROUP
– Senior Analyst
What Happens When You Face Disruptive Competition?
The Challenge
The Solution
The Result
BLELLO
The Challenge
The Solution
The Result
Unclaimed Property Division
Treasury Department of Massachusetts
The Challenge
The Solution
The Result
BERKLEE ONLINE
– Manager of Strategic Enrollment Research
Improving Data Accuracy and Transparency
The Challenge
The Solution
The Result
MULLEN
– Senior Digital Analyst
Making the Election a Win/Win for JetBlue
The Challenge
The Solution
Before the campaign, I worked closely with web developers to ensure accurate tracking of all key performance indicators on the site. Afterwards, while the campaign was running, I reported daily on several metrics, including metrics directly involved with the effectiveness of the client’s advertising budget. I also worked closely with the creative and PR teams at Mullen, and helped them with interesting data facts that they could use in their work to expand the client’s reach even further.
The Result
The campaign generated a big buzz for JetBlue, evidenced by the quantitative analysis I spearheaded. And through fun engagement on the microsite, the client increased awareness of their new service destinations. The success was also recognized in the industry and this campaign won Mullen and JetBlue a Silver Effie Award.
MULLEN
– Senior Digital Analyst
Brand New Home Page Needs Data Tracking Fast
The Challenge
Another client of mine while at Mullen was JAMRS, an official part of the Department of Defense focusing on market research and joint marketing communications. Mullen was managing their flagship website, todaysmilitary.com, and the site was about get a major overhaul to make it more user-friendly and introduce responsive web design. We needed to get the necessary approvals from the client, determine the necessary metrics to track, set up digital analytics, and launch the new site. This all had to be done, from conception to completion, in a very short amount of time.
The Solution
I generated a comprehensive measurement plan that identified everything we needed to track on the site to be able to report on key performance indicators. Then, working closely with web developers, I managed the tag deployment on the site and performed quality assurance to make sure they were all working correctly. I tested the site, helped correct the errors, and we launched on time.
The Result
This site was designed to help people understand the different career options in the military and help them find answers to their questions before they made a decision. By improving the site and through all tags implemented, we knew we reached out to a wider audience, increased traffic, generated higher engagement, and made more people aware of an important message.
PEPPERS & ROGERS GROUP
– Senior Analyst
What Happens When You Face Disruptive Competition?
The Challenge
Türkiye İş Bankası, the largest commercial bank in Turkey, had a virtual monopoly for decades. As the Turkish economy opened up and other banks moved in, the bank had to become more competitive. In particular, they needed to become more customer-centric while maximizing the use of limited resources. They hired Peppers & Rogers Group, where I worked at the time, to undertake multiple critical projects to achieve their goals.
The Solution
I was part of a team that launched a $500 million project aimed at transforming İş Bankası into a more customer oriented bank. We started by analyzing a customer’s journey in a branch, and I specifically worked on process reengineering to ensure every interaction was designed with the customer at the forefront. I also spearheaded an Excel modeling project that was aimed at forecasting the optimum number of salespeople needed at each branch, based on the number of customers the branches had from each segment.
The Result
We helped İş Bankası transition to become a leaner, more competitive institution that was ready to take on the challenges of the 21st century.
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